Arizona Muse exiting the SS11 BCBG Max Azria show. She was virtually unknown at this time.
Want to know which show at New York Fashion Week will give the first clue as to who the next big face will be this season? Try BCBG Max Azria. It's on Day 2 of New York Fashion Week and comes before Marc Jacobs (mid week) and Calvin Klein (last day).
At this same time last season, Arizona Muse who was virtually unknown was already on Casting Director Russell Marsh's radar. She opened and closed BCBG Max Azria. Russell Marsh later cast Arizona for the SS11 Prada show and with Miucci Prada's final go ahead, Arizona Opened and Closed Prada.
A similar pattern of virtually prophetic insight by Casting Director Russell Marsh can also be understood by looking back at the SS10 and SS09 BCBG Max Azria shows. In SS10, Russell cast a virtually unknown Frida Gustavsson and Jacquelyn Jablonski. And for SS09, Russell cast a rookie face unknown to the public at the time named Constance Jablonski.
Granted, there are other shows and many other factors that contribute to a models runway success, but BCBG Max Azria because of it's place on the New York Fashion Week schedule on Day 2 is the perfect place to begin looking for at least one big new face, possibly the next Constance, Jacquelyn, or Arizona.
Be sure to check back on the blog on September 8/9th for an update from backstage at the BCBG Max Azria show as I've just been confirmed by PR!